CV

LinkedIn | Helsinki, Finland | kristian@ktervo.com | +358 45 112 8490

Executive Summary

Experienced Team Lead and Art Director with MA and BBA qualification and vast experience in AI-initiatives such as RPA and GenAI utilization across corporate domains, marketing and communications, including brand design and management, multimedia marketing campaign concepts and execution, and creative leadership. Specialised in B2C media and event brands with strategic orientation to creativity. Excellent in prioritising, project and creative production leadership both in-house and outsourced. Fluent in AI.

Key roles in Sanoma Media Finland in RPA and GenAI (Team Lead) utilization, leading the rebranding of major music festivals like Rockfest, Suomipop Festival, Tikkurila Festival, Tammerfest, etc., branding and marketing production responsibilities in TV Nelonen, Liv and Jim, and SVOD Ruutu. Previous experience from communications and marketing from Rianno Communications and National Coalition Party (kokoomus), but also extensive background in entrepreneurship. Core competencies include brand strategy, creative competence and project leadership, marketing concept development, video production, cross-media production (out-of-home, social, TV, print), graphic design, animation, and copywriting. 

Project leader in Nelonen Media’s 2025 top priority strategic business prioritization project, with the aim to re-organise the use of complete marketing resources such as budget and human resources into more efficient outcome according to business needs in TotalTV. Marketing experience in numerous campaigns spanning across different mediums with combined reach in hundreds of millions with production and marketing budgets ranging from €10.000 to €1.5 million. With my leadership Nelonen and Ruutu were able to increase the average viewing of social media videos by ten times, from previous 2–5 seconds to 30–60 seconds.

Ability to raise business critical concerns independently, proactive and curious about technological development and possibilities it creates, love creative problem solving. Master of Arts in Graphic Design, Bachelor of Business Administration in International Business (Student of the Year 2020). Fluent in Finnish, professional in English (IELTS avg. 8.0), good understanding in Swedish.

Professional Experience

TEAM LEAD (GENAI & RPA), ART DIRECTOR | SANOMA MEDIA FINLAND | 2026–PRESENT

• Interim Team Lead for Sanoma Media Finland’s (SMF) GenAI Marketing Automation Initiative
• Project Lead for SMF RPA-initiative
• Art Director for Nelonen Media TotalTV and Nelonen Media Live

ART DIRECTOR | NELONEN MEDIA (SANOMA) | 2021–PRESENT

• Leading the rebranding of well-known Finnish B2C brands like Nelonen, Liv, Jim, Ruutu, Tammerfest, Rockfest, Suomipop Festivals, Aito Iskelmä Festival, Jysäri, and Wanaja Festival.
• Nation-wide marketing campaign production with production budgets ranging up to €100.000 and marketing budgets up to €1.5 million.
• Marketing concept creation and production for TV productions like Big Brother Finland, Elisa Viihde Original Series, Vain elämää, Farmi Suomi, Who Wants to Be a Millionaire, and music concerts like Maija Vilkkumaa Nokia Arena.
• Development Project Leadership: Social media efficiency project 2024, business-critical strategic projects like Nelonen Media’s 2025 prioritisation aiming to reorganise the use of total marketing resources including budget and human resources, TotalTV rebrand 2025.
• Creative Competence Lead tasks in Nelonen Media Creative like developing modern workflow and standards, guided trainees.

ART DIRECTOR, COMMUNICATIONS CONSULTANT | RIANNO COMMUNICATIONS | (2017–)2021

• Video production, graphic design, communications consulting, photography for clients (Tori.fi, Change Lingerie, B. Braun, Mandatum Life, Dr. Oetker)
• 2017–2021 subcontractor for Rianno Communications

ART DIRECTOR | NATIONAL COALITION PARTY, KOKOOMUS | 2017–2021

• Nation-wide marketing campaign production: graphic design, video production, copywriting. Parliamentary Elections 2019, European Parliament Elections 2019, Municipality Elections 2017.

PHOTOJOURNALIST | TURKU UNIVERSITY STUDENT MAGAZINE | 2012–2013

• Photojournalist, graphic designer of the magazine.